As the Right Fit transitioned in 2020 from Pilot Project to Program, our team felt it was time to create a new logo that would allow everyone to immediately recognize the Right Fit and easily identify what we do. Our team has put a lot of thinking into defining how to present ourselves to the world. A logo tells a multi-dimensional story, and ours is about not only connecting wheelchair users to accessible housing but also supporting our clients in their journey to finding a home, with all the supports they need to thrive. This is why it was important for us to choose a logo that demonstrates a path to housing. We acknowledge that it is never a straight line for people with disabilities to find a home, with many corners to turn. The Right Fit is here to help our clients navigate this journey. The result is a multi-layered logo that demonstrates that path, but also shows a person in a wheelchair, a location pin, the key to a house, and a magnifying glass. We also wanted to emphasise accessibility and this is why the logo has an open side.